Poker Influencers · Spain and LatAm
Online poker streamers for the Spanish-speaking market
SocialPro is the agency for online poker streamers and influencers in Spain and LatAm. Creator selection by specialism (tournaments, cash games, coaching), DGOJ compliance integrated by default and activation in under 72 hours. For poker operators looking to activate by product fit, not nominal reach.
Why SocialPro
Why activate poker with a specialist iGaming agency?
Online poker is an iGaming vertical with its own dynamics. A streamer who performs well in cash games does not necessarily convert for tournaments, and a general casino creator may or may not have an audience with genuine interest in poker. As a regulated gambling category in Spain, with the same DGOJ requirements as casino and sportsbook, the brief must follow the same compliance protocol. SocialPro applies the same iGaming process to poker as to any other gambling product, shortlisting the roster by content format (extended tournaments, cash tables, coaching sessions) before the first public activation.
Selection by product specialism
Tournaments, cash games, coaching, freerolls. Each poker operator has a different focus, and the ideal streamer changes accordingly. SocialPro shortlists creators by product and market before the first public brief.
DGOJ compliance from the first brief
Poker is a regulated category in Spain: Royal Decree 958/2020 applies just as it does to casino. Advertising time windows, 18+ disclaimers and a ban on welcome bonuses in creatives are standard operating requirements.
We combine complementary audiences
There are fewer poker-only creators than casino creators. When the brief requires it, we combine specialist poker streamers with general casino creators whose audiences have shown an interest in poker products.
How it works
From brief to live poker campaign in 4 steps
Operator brief
Product (tournaments, cash games, coaching, freerolls, satellites), target markets, budget, objectives (registrations, FTDs, buy-ins) and DGOJ-compliant technical assets.
Product-led shortlisting
We select poker streamers whose content format fits the product (extended tournaments, cash tables, coaching sessions). General creators can be included if the brief calls for them.
72-hour activation
Streamers broadcasting with an 18+ disclaimer and unique link, respecting each market’s advertising time window. Sustained or event-specific coverage, depending on the brief.
Operator reporting
Registrations, FTDs, buy-ins and rake generated by creator, taken from the operator’s dashboard. Poker-specific KPIs (rake, average buy-in, retention by series) are included if requested in the brief.
Capabilities
The iGaming operating framework applied to poker
Poker does not yet have a public case study with specific figures. What we offer a poker operator is exactly the same operating framework we have used in published iGaming campaigns: 340+ verified FTDs in the 1WIN campaign (Spanish), €200,000 in attributed volume for SkinsMonkey (Spanish), DGOJ compliance integrated by default and multi-country activation from a central brief. The attribution mechanism (a unique link per creator and reporting from the operator’s dashboard) is identical. What changes is the shortlisted streamer profile and the specific KPIs (registrations, buy-ins, rake generated).
- · MTT (Multi-Table Tournaments)
- · Sit & Go
- · Cash games (fixed-limit and no-limit tables)
- · Freerolls and tournament series
- · Coaching, hand analysis and strategy
- · Satellites to live events
- · Registrations attributed by creator
- · FTDs (first-time deposits) per streamer
- · Total buy-ins and average buy-in
- · Rake generated per attributed player
- · Retention by tournament series
- · All KPIs from the operator’s dashboard
Compliance
DGOJ and LatAm equivalents for online poker
Under the regulatory framework in force in Spain in 2026, online poker is a regulated gambling category and follows the same advertising framework as casino and sportsbook. Royal Decree 958/2020 applies in the same way: the 01:00–05:00 time window, a ban on welcome bonuses in creatives, mandatory 18+ disclaimers and a responsible-participation message. The operator must hold a current DGOJ licence specifically for poker. See the full DGOJ guide.
Each LatAm market regulates online poker differently — Coljuegos in Colombia covers this category; SEGOB in Mexico and provincial regulation in Argentina take specific approaches. SocialPro only activates markets where the operator can demonstrate a valid local licence for poker.
All sponsored content includes an 18+ disclaimer and a message encouraging responsible participation.
FAQ
Frequently asked questions about poker influencer marketing
Which type of poker streamer works best for each operator?+
It depends on the product. An operator focused on tournaments (MTTs, Sit & Go, satellites) performs better with streamers who broadcast their own tournament sessions and share deep runs, hand analysis and follow-up coaching. A cash-game operator performs better with streamers who run extended table sessions, showing sustained play, bankroll management and mathematical decision-making. Operators with hybrid formats and freerolls tend to combine both profiles, sometimes adding general casino creators whose audiences are curious about poker.
Does poker fall under DGOJ regulations in Spain?+
Yes. Online poker is a regulated gambling category in Spain and follows the same advertising framework as casino and sportsbook: Royal Decree 958/2020, the 01:00–05:00 time window for explicit bonus/link promotion, a ban on welcome bonuses in advertising creatives, 18+ disclaimers and a responsible-participation message. The operator must hold a current DGOJ licence for poker. SocialPro applies the same iGaming protocol as for casino.
How are conversions tracked in a poker campaign?+
As with casino and sportsbook: a unique affiliate link per streamer plus a personal referral code. Conversions (registrations, first deposits, buy-ins) are attributed through the operator’s own dashboard and reported by creator and market. Final reporting uses data from the operator’s system, not estimates. Poker operators often add specific KPIs such as total buy-ins or rake generated by each attributed player; these are included in the report if requested in the brief.
Which Spanish-speaking markets can you activate poker campaigns in?+
Spain is our primary market, with established creators. In LatAm we cover Mexico, Argentina, Colombia, Chile and Peru, following the same cross-market model as our other iGaming services. There are fewer creators specialising exclusively in poker than in casino or sportsbook. For large campaigns, we usually combine specialist poker streamers with general casino creators whose audiences are a good match. Selection is based on the brief.
How long does it take to activate an online poker campaign?+
72 hours from the signed brief, as with casino and sportsbook. For campaigns tied to specific events (tournament series such as WSOP Online or satellites to live events), we recommend starting 10–14 days in advance to shortlist creators and coordinate content before, during and after the event.
If your operator combines poker with casino, see our casino influencer agency. If you also offer sportsbook, see sports betting streamers. For the detailed regulatory framework, see the DGOJ guide or our iGaming services.
Ready to activate your poker campaign with Spanish-speaking streamers?
Tell us about the product (tournaments, cash games, coaching, satellites), your licence for each market and your objectives. We will design the poker streamer selection and DGOJ-compliant activation proposal within 48 hours.
Request a proposal