Resources · Glossary
iGaming & CS2 Skins Glossary
25 operational iGaming marketing and CS2 skins terms from our Spanish glossary, now in English. Each entry includes a clear definition, a context paragraph and how we apply it at SocialPro. The skins section is our differentiator: no one else offers it in Spanish at the same level of detail.
iGaming
iGaming
iGaming ecosystem metrics and regulation: FTD, CPA, GGR, DGOJ and compliance.
FTD
FTD (First Time Deposit) is the first real-money deposit a user makes with an iGaming operator after registering. It is the primary conversion metric in casino, sportsbook and poker campaigns: it measures how many new players bring real money to the platform for the first time, not just how many register. A registration without an FTD does not count as a valid conversion in most operator–agency contracts.
CPA
CPA (Cost Per Acquisition) is a commission model in which the operator pays an affiliate or agency a fixed amount for each FTD (or each valid acquired user, as defined in the contract). The amount is agreed in advance and does not depend on the player’s subsequent behaviour. It is the simplest and most predictable model for short campaigns with volume targets.
GGR
GGR (Gross Gaming Revenue) is the difference between total player bets at an operator and the winnings paid out, before any costs are deducted. It is the basic financial metric of the gambling business: what “the house earns” before taxes, licences, bonuses or operating expenses. It provides a basis for calculating gambling taxes and a reference for market size.
NGR
NGR (Net Gaming Revenue) is GGR minus costs directly associated with gambling activity: bonuses, payment-processing expenses, licence fees, chargebacks and gambling tax. It reflects the operator’s actual operating margin and is the usual basis for calculating affiliate RevShare commissions. Unlike GGR, NGR can be compared across operators of different sizes as an efficiency indicator.
LTV
LTV (Lifetime Value) is the net revenue an operator expects to generate from a player throughout their relationship with the platform. It combines deposit frequency, average transaction value, retention rate and net margin per transaction. It determines how much an operator can afford to pay to acquire a new user, setting the real ceiling for CPA amounts and RevShare percentages.
RevShare
RevShare (Revenue Share) is a commission model in which an operator pays an affiliate or agency a percentage of the NGR generated by attributed players, month after month, for the active lifetime of those accounts. Unlike CPA (a single fixed payment), RevShare rewards player quality, not just quantity: an affiliate bringing a few high-LTV players can earn more than one bringing many players with low retention.
Affiliate
An affiliate is a person, agency or platform that promotes an iGaming operator’s products in exchange for a commission on each FTD, registration or RevShare attributed to its traffic. Attribution uses unique links and personal referral codes generated by the operator’s system. Affiliates range from large review-portal networks to individual streamers and influencer marketing agencies such as SocialPro.
DGOJ
The DGOJ (Dirección General de Ordenación del Juego) is the body within Spain’s Ministry of Consumer Affairs that regulates, authorises and supervises online gambling in Spain. It issues the licences operators need to offer casino, sportsbook, poker or bingo to the Spanish market, publishes quarterly aggregate GGR by vertical and sanctions advertising breaches. No legal iGaming operation in Spain can take place without a current DGOJ licence.
Responsible gaming
Responsible gaming is the set of practices, messages and tools designed to keep online gambling participation at healthy levels and prevent addiction-related problems. It includes mandatory 18+ disclaimers, voluntary and automatic deposit limits, self-exclusion, information on professional support and proactive operator communication when risk patterns are detected. It is mandatory under DGOJ rules in Spain, while each LATAM market has comparable requirements.
KYC
KYC (Know Your Customer) is the process by which an iGaming operator verifies a player’s identity, age and banking details before allowing real-money deposits or withdrawals. It includes document verification (national ID or passport), checking legal adulthood, payment-method verification and, in some cases, source-of-funds verification. It is mandatory under anti-money-laundering rules and DGOJ regulations for Spanish-licensed operators.
CS2 skins
CS2 skinsOur differentiator
CS2 skins ecosystem terminology from our Spanish glossary: case opening, provably fair, trade-up, StatTrak and marketplaces.
Case opening
Case opening is the process of opening a virtual CS2 case to receive a random skin from a predefined pool with public probabilities. Cases can be purchased within the game on Steam or on external third-party platforms offering their own inventory, mechanics and prices. It is one of the most popular mechanics in the CS2 ecosystem and supports an entire industry of dedicated platforms.
Provably fair
Provably fair is a cryptographic system allowing users to mathematically verify that the result of a case opening, roulette spin or random draw was not manipulated by the platform. It uses hashes published before the action (an encrypted server seed) and a client seed supplied by the user. After the result, the server seed is revealed and anyone can independently check the outcome calculation.
Skin gambling
Skin gambling means using video-game skins (predominantly CS2) as tokens of value in gambling activities: esports betting, roulette, blackjack, coinflip, jackpot, crash and other variants. Skins are deposited on a platform and converted into a virtual balance; winnings can be withdrawn as other skins or sold for real money. Regulatory classification varies radically by jurisdiction.
Trade-up
A trade-up is the official CS2 mechanism in which a player submits ten skins of the same rarity (for example, “Mil Spec”) to receive a random skin from the next rarity tier (“Restricted”). The result follows the public probabilities of the collections containing the submitted skins. It is the only native way to “increase rarity” without buying directly on the market and has its own optimisable economy.
Cashout
Cashout means converting a skins platform’s balance or inventory into real money, cryptocurrency, gift cards or another instrument outside the platform. It is the reverse of a deposit and is usually subject to KYC checks, daily limits, fees and processing windows. The availability and ease of cashout legally distinguish a skins marketplace from a pure entertainment platform with non-redeemable virtual prizes.
Float
Float is a decimal number between 0 and 1 associated with each CS2 skin that determines the weapon’s visual wear. Low values (~0.00) produce almost-perfect Factory New skins; high values (~1.00) produce Battle-Scarred skins with visible scratches, rust and patterns. Two skins of the same model can have radically different prices depending on their exact float, especially in collector markets and rare skins.
StatTrak
StatTrak is an official CS2 feature that records and displays, in the inventory, the cumulative eliminations a player has achieved with that particular weapon skin. Only a small percentage of skins from official cases have it, making them more expensive than equivalent models of the same quality. StatTrak is cumulative and non-transferable: the counter resets to zero when a skin changes owner.
Skins marketplace
A skins marketplace facilitates direct buying and selling of CS2 skins (and sometimes items from games such as Dota 2, Rust or TF2) between users, without gambling mechanics. Users set prices, the platform charges a transaction commission and the system automatically manages Steam trades. Unlike case opening or skin gambling, a P2P marketplace is not considered regulated gambling in most jurisdictions.
Drop
A drop is a random reward CS2 gives a player for participating in an official match or reaching certain weekly milestones. Drops can be cases, skins, graphics or collector items, with probabilities varying by activity and rank. Drops that arrive directly as rare skins have immediate market value if the player sells them on the Steam Community Market or an external marketplace.
Upgrade
An upgrade is a mechanism on external platforms in which users stake a skin (or combination of skins) against the chance of receiving a higher-value skin. The favourable-result probability relates to the price ratio between the staked and target skins: moving from €10 to €100 usually gives a probability close to 10%, minus platform fees. It is a gambling mechanic, not a commercial exchange.
Creator economy
Creator economy
Creator marketing tools and contracts: per-streamer tracking, referral codes, CPM, brand deals and media kits.
FTD tracking per streamer
FTD tracking per streamer is the technical system that attributes each FTD generated in an iGaming campaign to the specific creator who originated it, using unique affiliate links or personal referral codes per streamer. Attribution is performed by the operator’s own system (not the streamer or agency), and recorded in the affiliate dashboard by creator, market and date, without relying on third-party analytics.
Referral code
A referral code is a unique alphanumeric string (usually the creator’s uppercase nickname or a variation) issued by an operator to each sponsored streamer for the audience to enter when registering, depositing or redeeming a bonus. It is the simplest and most visible attribution mechanism in creator marketing, usually alongside unique affiliate links to cover both direct traffic (code) and link-driven traffic.
Twitch CPM
CPM (Cost Per Mille) on Twitch is the price a brand pays a streamer for every thousand impressions of sponsored content during a live stream. It is calculated from average concurrent viewers multiplied by the duration of the sponsored mention or segment. It is the reference metric for valuing brand-awareness sponsorships — unlike CPA or RevShare, it does not depend on subsequent audience conversion actions.
Brand deal
A brand deal is any commercial agreement between a brand and creator to publish sponsored content, make live mentions, appear in advertising material or represent the brand for a period. Deals range from one-off sponsorships (a single placement) to annual contracts with sector exclusivity. They are the dominant monetisation source for mid- and top-tier creators, ahead of native platform advertising and audience subscriptions.
Media kit
A creator media kit is a document — usually a PDF or webpage — summarising a streamer’s verifiable metrics, audience profile, previous sponsorships and reference rates for commercial use by brands and agencies. It includes platform data (average viewers, followers, engagement rate), audience demographics (language, country, age, gender), content verticals and examples of previous activations. It is the standard introduction in creator marketing.
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Our glossary grows with the verticals we work in. If a gaming, iGaming or CS2 marketing term is missing, let us know.
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