Creator economy
Media kit
Also known as: Media kits, Creator press kit, Press kit
A creator media kit is a document — usually a PDF or webpage — summarising a streamer’s verifiable metrics, audience profile, previous sponsorships and reference rates for commercial use by brands and agencies. It includes platform data (average viewers, followers, engagement rate), audience demographics (language, country, age, gender), content verticals and examples of previous activations. It is the standard introduction in creator marketing.
Context
Media-kit quality reveals a great deal: kits limited to “total followers” suggest no real supporting data, while segmented figures with cited sources (Twitch dashboard, YouTube Studio, Streamlabs) enable informed brand decisions. A proper iGaming or skins creator media kit should also include the creator’s compliance policy (verifiable age, clean sanctions history, understanding of RD 958/2020), because operators share responsibility for sponsored content and cannot sign without this information.
How we apply it at SocialPro
SocialPro maintains up-to-date media kits for its entire roster and shares them with the operator during shortlisting, with project-limited access permissions and metrics always drawn from each platform’s official dashboard.
Related services
More terms in Creator economy
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