Creator economy
FTD tracking per streamer
Also known as: Attribution tracking, FTD attribution
FTD tracking per streamer is the technical system that attributes each FTD generated in an iGaming campaign to the specific creator who originated it, using unique affiliate links or personal referral codes per streamer. Attribution is performed by the operator’s own system (not the streamer or agency), and recorded in the affiliate dashboard by creator, market and date, without relying on third-party analytics.
Context
Correct per-streamer attribution underpins the economics of any creator-led iGaming campaign: without traceability, payments cannot be calculated and campaign ROI cannot be audited. Mature tracking systems also attribute a user’s first action across multiple devices, with typical 30-day attribution windows. Some operators also attribute second and subsequent conversions (recurring deposits, cross-selling other products) to calculate RevShare correctly.
How we apply it at SocialPro
SocialPro reports to operators and creators exclusively what the operator dashboard attributes — no estimates, screenshots or third-party figures. This enables complex cross-market campaigns to be negotiated on clean data.
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