iGaming
GGR
Also known as: Gross Gaming Revenue
GGR (Gross Gaming Revenue) is the difference between total player bets at an operator and the winnings paid out, before any costs are deducted. It is the basic financial metric of the gambling business: what “the house earns” before taxes, licences, bonuses or operating expenses. It provides a basis for calculating gambling taxes and a reference for market size.
Context
GGR is a gross metric, so it does not reflect an operator’s actual profitability. An operator can have high GGR and still make a loss if bonuses, licences, marketing and compliance expenses exceed that figure. In Spain, the DGOJ publishes quarterly aggregate GGR for the regulated sector, allowing comparison of the relative weight of casino, sportsbook, poker and bingo. “Gross” means before any subsequent deductions.
How we apply it at SocialPro
In iGaming briefs, GGR is a reference metric for sizing a campaign’s potential, but affiliate payments are calculated on NGR or CPA, not GGR.
Related services
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