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iGaming

Affiliate

Also known as: Affiliate marketer

An affiliate is a person, agency or platform that promotes an iGaming operator’s products in exchange for a commission on each FTD, registration or RevShare attributed to its traffic. Attribution uses unique links and personal referral codes generated by the operator’s system. Affiliates range from large review-portal networks to individual streamers and influencer marketing agencies such as SocialPro.

Context

Affiliate marketing has historically been the most important acquisition channel in iGaming — many operators allocate a significant share of their acquisition budget to it rather than direct ads, because the model transfers risk to the affiliate (payment occurs only on a real conversion). In Spain, any affiliate promoting DGOJ-licensed operators must comply with Royal Decree 958/2020 on gambling advertising, including content and scheduling restrictions applicable to the Spanish market.

How we apply it at SocialPro

SocialPro operates as an agency-level affiliate with direct contracts with licensed operators. Streamers receive their share of the contract as agency creators, not as individual affiliates.

Working with Affiliate and need a streamer activation?

SocialPro connects operators with verified Spanish-speaking creators. Tell us about your product and we will propose an activation within 48 hours.

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