iGaming
CPA
Also known as: Cost Per Acquisition, Acquisition Cost
CPA (Cost Per Acquisition) is a commission model in which the operator pays an affiliate or agency a fixed amount for each FTD (or each valid acquired user, as defined in the contract). The amount is agreed in advance and does not depend on the player’s subsequent behaviour. It is the simplest and most predictable model for short campaigns with volume targets.
Context
CPA contrasts with RevShare (revenue share): CPA pays a single, fixed commission per acquisition, while RevShare pays a percentage of the net margin a player generates over their lifetime. CPA is more attractive to creators seeking immediate payment and operators with fixed campaign budgets. CPA amounts vary enormously by market and product type (typically €30–€200 in European casino, less in LATAM and more in high-LTV verticals such as poker).
How we apply it at SocialPro
SocialPro negotiates CPA when the operator prioritises predictable volume and the creator prefers liquidity over long-term upside. In high-LTV verticals (poker, VIP casino), we recommend RevShare or hybrid models.
Related services
Working with CPA and need a streamer activation?
SocialPro connects operators with verified Spanish-speaking creators. Tell us about your product and we will propose an activation within 48 hours.
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