Keko

Keko is the gaming alias of Pablo Camacho Carrión, founder and CEO of SocialPro. He has spent more than a decade in the Spanish esports ecosystem, first as a semi-professional CS:GO player and later as a content creator and entrepreneur.

He founded SocialPro with Alfonso “Zack” Arias to connect gaming content creators with brands seeking verifiable results on Twitch, YouTube and digital platforms. The agency works with creators specialising in iGaming, CS2, Valorant and gaming entertainment across Spain and Latin America.

His background combines competitive esports experience, deep industry knowledge and a focus on auditable results: campaign data comes from the operator’s dashboard, not screenshots. That perspective — a former player turning the gaming industry into a real business — distinguishes SocialPro’s approach.

Based in Córdoba, his work covers DGOJ compliance for iGaming campaigns, gaming talent management and performance campaigns across Spain and six Latin American markets.